A Brazilian YouTuber's channel has out-bid television giants for LaLiga and World Cup rights, a sign of how the creator economy is reshaping sport.
CazeTV, a 26M-subscriber YouTube channel backed by Cristiano Ronaldo, won LaLiga's Brazil broadcast rights over Disney for 2026-2032. The deal reveals a market shift: established audience is now more valuable than broadcast infrastructure for premium sports rights.
Metropole · The Business of Sport
Key Facts
—The upset. A YouTube channel run by a Brazilian streamer has won the rights to show Spain’s top football league in Brazil.
—The loser. The deal pushes aside Disney, the American giant that held those rights through its ESPN networks.
—The catalogue. The same channel will also stream all 104 matches of this year’s World Cup, free, across Brazil.
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