A Brazilian YouTube channel set a global live-streaming record at the World Cup, drawing nearly eighteen million viewers at once. A shift in how fans watch.
Culture
Key Facts
—The record. CazéTV drew over 17.8 million simultaneous viewers during Brazil v Scotland.
—The channel. The YouTube channel hit 35 million subscribers during the same match.
—The climb. Its World Cup peaks rose from 12.7 million to 16.1 million to 17.8 million.
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