In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through a streaming platform anchored by an influencer.
Elsewhere, users will get to see parts of matches live on YouTube and TikTok for the first time.
Forget about the exclusivity of traditional over-the-air networks: The World Cup will be watched differently this time.
As FIFA pushes to engage a new generation of fans, younger audiences will have more options to access soccer’s showcase event thanks to what soccer’s governing body describes as a record number of deals with broadcast partners that carry digital-only platforms. Creators’ perspectives will be brought to the forefront and user experiences worldwide will be enhanced thanks to what FIFA is calling “game-changing” partnerships.
The goal is to grab viewers’ attention, effectively giving them an appetizer that will encourage them to go back and watch the games on traditional channels.
