We were broke when we launched Endpoints on this day ten years ago.
Not startup broke, with a seed round and runway. Actually broke. No benefactors, no backup plan. Nobody to answer to because nobody had written a check.
So we did something every advisor told us not to: split ownership 50/50. That type of dynamic usually ends badly for founders. But it was the only way that made sense for us. And that bond turned out to be the single most valuable asset we had.
We’re still astonished, and grateful, that it held — from a bootstrapped start to a London boardroom.
This was not our first rodeo. We met 20 years ago — a decade before there was an Endpoints News.
