When I started my company, growth simply meant keeping the lights on and trying everything we could to find the right market for our product. The view was wide and experimental. I was thinking about the next order, while today, 28 years later, our business is focused on impact and it’s led to growth every single year.
Double Good is a tech-powered fundraising platform that helps schools, youth teams, and community groups raise money by selling gourmet popcorn. Fundraisers can be set up in minutes through a simple app, with no inventory or cash handling required, and organizations keep 50% of every dollar sold.
Double Good has been named on the Inc. 5000 list 18 times, including a special honor of Inc.’s Legacy Award. Additionally, we are on our 28th consecutive year of growth, a consistency seen by few companies. To do that, you have to bring in the right people, and most importantly, create real value for customers. Sustained growth is a measurement of impact.
So the central question I’ve asked myself is: what actually sustains growth this long? For us, the answer comes down to three things—purpose, reinvention, and building a company that can thrive long after I’m gone.
1. Growth Starts With Purpose
