Lincoln Financial Field in Philadelphia turned into a sea of green, yellow, and blue on June 19 as Brazilian and Haitian fans transformed a Group C World Cup match into something closer to a carnival than a sporting event. Brazil won 3-0, but the real story for crypto watchers is what’s happening off the pitch: Kraken is sitting courtside as FIFA’s first-ever Official Crypto Exchange Supporter, a deal announced on June 9 that positions the exchange at the center of the world’s most-watched sporting event.
The match itself was decisive. Matheus Cunha scored twice and Vinícius Júnior added a third, giving five-time champions Brazil a comfortable victory over Haiti, whose return to the World Cup stage marked a long-awaited milestone for the Caribbean nation. Fans from both sides gathered at iconic Philadelphia landmarks like the Rocky Steps and the Philadelphia Museum of Art before kickoff, filling the city with chants, flags, and the kind of atmosphere that only the World Cup can generate.
What Kraken’s FIFA partnership actually means
Kraken’s deal with FIFA secured a role as an official supporter of the entire 2026 World Cup tournament. That’s 48 teams, matches spread across the US, Mexico, and Canada, and a global television audience measured in the billions. Philadelphia alone is hosting six matches during the tournament.
