Rebecca ForemanNZ Herald·20 Jun, 2026 12:00 AM5 mins to readOne TikTok video transformed Gerringong's Tasman Drive into a major tourist attraction. Photo / Liz AtkinsOne TikTok video transformed Gerringong's Tasman Drive into a major tourist attraction. Photo / Liz AtkinsKEY FACTSAn estimated 1.9-2 billion users are on Tiktok worldwide. Because Tiktok’s algorithm works on engagement and not solely follower count, even users with very few followers can reach millions.
Tiktok is hugely influential: Lil Nas X launched his career using the platform to promote his
recognised song ‘Old Town Road’.
