You've set up "Customers Also Bought" and "Related Products" in your Adobe Commerce store. But customers still aren't clicking those recommendations. Conversion rates stay flat.
This is one of the most common pain points in enterprise Commerce stores and the fix is simpler to understand than you might think.
When Adobe Commerce recommends products to a shopper, it usually does it with fixed rules: "If someone buys X, show Y." These rules are written manually or based on very basic logic.
That works fine when your store is small. But as your product catalogue and customer base grow, these rules can't keep up:
They don't learn from new customer behaviour
