Mumbai: Flipkart has seen a 50% year-on-year growth in its beauty and personal care category with GenZ shoppers now driving nearly 60% of all beauty purchases on the platform. Smaller cities are driving a large part of this growth—-two in three beauty searches on the platforms today originates from non-metro cities such as Cuttack, Bardhaman, and Gorakhpur. The category's growth spans multiple segments. Premium beauty has grown over 60% year-on-year, while perfumes have seen over 45% growth. Men's grooming is another space which is seeing increased traction. Flipkart’s strategy will be to build a play across pricing tiers, Sakait Chaudhary, Senior Vice President, Head of Softlines, Grocery and Marketplace, Flipkart, told TOI. The company will leverage its reach across all pin-codes to boost the growth of its beauty business amid competition from a spate of players. “Beauty is a way of living now,” Chaudhary said.
Young shoppers, smaller cities boosts growth of Flipkart Beauty
Mumbai: Flipkart has seen a 50% year-on-year growth in its beauty and personal care category with GenZ shoppers now driving nearly 60% of all beauty purchases on the platform. Smaller cities are driving a large part of this growth—-two in three beauty searches on the platforms today originates from non-metro cities such as Cuttack, Bardhaman, and Gorakhpur.
145 words~1 min read
