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Young shoppers, smaller cities boosts growth of Flipkart Beauty

Mumbai: Flipkart has seen a 50% year-on-year growth in its beauty and personal care category with GenZ shoppers now driving nearly 60% of all beauty purchases on the platform. Smaller cities are driving a large part of this growth—-two in three beauty searches on the platforms today originates from non-metro cities such as Cuttack, Bardhaman, and Gorakhpur.

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economictimes.indiatimes.com

timesofindia.indiatimes.com

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timesofindia.indiatimes.comStai leggendo1 mese fa

Young shoppers, smaller cities boosts growth of Flipkart Beauty

originale

economictimes.indiatimes.com1 mese fa

India's beauty, personal care market seen at $39 billion by 2030: Flipkart

India's $27B BPC market projects to $39B by 2030, with Gen Z at 50%+ of Flipkart buyers and 1.6x YoY order growth. Tier-2 boom and hyperlocal 'PIN code Beauty' demand require new e-commerce tech for regional inventory, logistics, personalization at scale.

Timeline cronologica

venerdì 19 giugno 2026·economictimes.indiatimes.com
India's beauty, personal care market seen at $39 billion by 2030: Flipkart
India's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a shift from luxury to daily essential,…
venerdì 19 giugno 2026·timesofindia.indiatimes.com
Young shoppers, smaller cities boosts growth of Flipkart Beauty
Mumbai: Flipkart has seen a 50% year-on-year growth in its beauty and personal care category with GenZ shoppers now driving nearly 60% of all beauty purchases on the platform.…