SynopsisSocial media apps significantly influence Indian online shopping decisions for consumers. Flipkart's CEO noted direct sales from these platforms are growing. The company remains open to strategic acquisitions and partnerships for expansion. Flipkart has a history of acquiring companies like Myntra and Cleartrip. Recent investments include Minivet AI and Pinkvilla, enhancing its capabilities.Indian consumers are increasingly being influenced by social media apps when it comes to online shopping, with direct-to-consumer (D2C) brands driving direct sales from these apps, Flipkart group CEO Kalyan Krishnamurthy told ET in an interview. He added that the Walmart-owned ecommerce giant remains open to acquisitions in this space.“It’s a massive force, a national-level force...I won't name specific social apps, but yes, that's a factor,”Now Playing