Digital Envoy Launches LocID Native App on Snowflake to Enable Privacy-First Identity Collaboration with Zero Data Egress
Digital Envoy, the pioneer of IP-based geolocation intelligence, today announced the launch of its new LocID Native App within Snowflake, currently available in closed beta. Built on a strict “no egress” principle, the privacy-first application enables companies to activate and collaborate on identity data entirely within their own Snowflake environment, ensuring that first-party data never leaves the client’s system while still benefiting from Digital Envoy’s location intelligence layer.
In today’s advertising landscape, companies are increasingly aware that identity graphs can drift as digital signals change over time. IP addresses, for example, are a key signal used within identity graphs to reach relevant households. However, frequent IP reassignment by internet service providers can cause household identities to fragment over time, reducing audience accuracy and creating challenges for campaign management, from targeting to frequency and attribution.
LocID addresses this challenge by enabling organizations, such as advertisers, publishers, and other participants in the digital advertising ecosystem, to ground their identity graphs in stable geographic truth. By transforming location-based signals into a foundational identity layer, overcoming IP instability,LocID maintains accurate household identity throughout the campaign lifecycle.
