Redpoint Launches Identity Studio on Snowflake Marketplace
New Snowflake Native App puts configurable, transparent identity resolution directly in the hands of data teams, inside their own Snowflake environment
Redpoint Global, the Data Readiness Company, today introduced Redpoint Identity Studio, a Snowflake Native Application that resolves customer identities directly inside a customer’s Snowflake environment. Available now on Snowflake Marketplace, Identity Studio turns identity resolution into governed data infrastructure: a transparent, configurable, and trusted foundation for any AI, analytics, or customer experience initiative.
Most identity tools are built for marketing reach, matching your customer records against third-party data graphs and introducing outside information you don’t own or control. That design choice forces data teams to accept black-box matching, ship personally identifiable information (PII) to outside services, and hope the results hold up under analytical scrutiny. Redpoint Identity Studio takes the opposite approach: matching your first-party data where it lives, with every match inspectable and every rule tunable.
“Identity resolution has quietly become one of the most consequential drivers of AI-ready data. If you can’t see how a match was made, you can’t trust what you build on top of it. We designed Redpoint Identity Studio so data teams have that visibility by default, without sending customer PII anywhere,” said Dale Renner, Founder and CEO of Redpoint Global.
