JioHotstar introduces a seamless marketplace experience, enabling viewers to discover and purchase products featured in content without leaving the platform.
The feature was announced at Reliance AGM
Jun 19, 2026
05:18 pm
What's the storyJioHotstar, the popular streaming service from Reliance Industries, has ventured into content commerce.
The new addition allows users to discover and purchase products featured in movies or shows without leaving the platform.
JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase
JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure
JioStar rolls out JAMS, betting on GenAI to reshape premium content production
JioStar sees AI, commerce and interactivity shaping entertainment's future
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee
‘Dhurandhar,’ IPL Power India’s Reliance Industries’ Media Business to $3.7 Billion Revenue
53 crore users, satellites in space, sovereign AI: Kshitiz Mahajan on why Jio IPO could rewrite India's tech playbook
Prime Video eyes greater audience scale through unified AVOD-SVOD service in India
YouTube is now India's prime-time screen, says Gunjan Soni
Jio mulls plans to get into Satellite Communications
Indian streamer JioStar executives Bharath Ram and Vijay Seshadri outlined the platform's AI, CTV and commerce roadmap at APOS…
JioStar entertainment CEO Kevin Vaz says commerce will join ads and subscriptions as a key revenue stream at APOS conference.
JioHotstar reached 451 million monthly active users in FY26, marking its position as one of the largest digital entertainment…
JioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create…
JioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization,…
JioStar has introduced JioStar GenAI Media Studio (JAMS), an AI-driven content production platform designed to revolutionize…
