Reliance Industries' media business JioStar posted a 31% on-year rise in Ebitda from operations in the first quarter of FY27, driven by higher subscription revenue and digital entertainment advertising, ev-en as the company cited a challenging macro environment.Revenue from operations increased 14% to ₹10,946 crore in the June quarter from ₹9,601 crore a year earlier. Ebitda from operations rose to ₹933 crore from ₹714 crore, with the company attributing the increase to operating leverage resulting from robust revenue growth.However, total Ebitda, which includes investment income, grew at a slower 3.1% year-on-year to ₹1,049 crore, as investment income fell 62% to ₹116 crore from ₹303 crore. Ebitda margin narrowed one percentage point to 9.6% last quarter.Profit after tax rose 14.5% to ₹665 crore from ₹581 crore, while gross revenue increased 14.1% to ₹12,799 crore.On the operational front, streaming platform JioHotstar recorded its highest-ever average monthly active users (MAUs) at 530 million, up 15% y-o-y, boosted by higher sports and entertainment viewership.The company said IPL 2026 became the most-watched season in the tournament's history, reaching 1.2 billion viewers across digital and linear television, with digital reach alone touching 700 million.JioStar said its television network retained a 34% share of entertainment viewership, reaching more than 810 million viewers across India, while entertainment watch time on JioHotstar jumped 16% y-o-y.The company's recently launched micro-content platform, Tadka, crossed 100 million active users within two months of launch.