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JioHotstar bets on content commerce with in-app shopping
JioHotstar introduces a seamless marketplace experience, enabling viewers to discover and purchase products featured in content without leaving the platform.
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variety.com
JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure
JioStar entertainment CEO Kevin Vaz says commerce will join ads and subscriptions as a key revenue stream at APOS conference.
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JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase
Indian streamer JioStar executives Bharath Ram and Vijay Seshadri outlined the platform's AI, CTV and commerce roadmap at APOS 2026 in Bali.
