JioHotstar introduces a seamless marketplace experience, enabling viewers to discover and purchase products featured in content without leaving the platform.

JioStar entertainment CEO Kevin Vaz says commerce will join ads and subscriptions as a key revenue stream at APOS conference.

Indian streamer JioStar executives Bharath Ram and Vijay Seshadri outlined the platform's AI, CTV and commerce roadmap at APOS 2026 in Bali.

JioHotstar introduces a seamless marketplace experience, enabling viewers to discover and purchase products featured in content without leaving the platform.