Amid peak summer travel and an anti-tourism mood in the country, Spain's Tourism Ministry will work with British travel agents to better monitor tourism flows from the country.
Spain's Ministry of Industry and Tourism has partnered with the Association of British Travel Agents (ABTA) to accelerate the digitalisation and sustainability of high-volume tourist destinations in the country.
The agreement, formalised through the signing of a Memorandum of Understanding, begins a two-year pilot scheme in four of Spain's most visited tourist destinations where British holidaymakers make up a large proportion of the clientele: Benidorm, Calvià (Mallorca), Lloret de Mar (Girona) and Seville, although the scheme remains open to new destinations in the future.
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The initiative aims to tackle the challenges of overcrowding and seasonality in Spain’s main source market, the UK, which accounted for 18.2 per cent of arrivals and 14.7 per cent of spending in the first few months of the year.
