Johannes Leonardo’s work for the real estate marketplace brings art and optimism to finding a new home.
Becoming a homeowner — or even a lessee — is a huge commitment. It’s also often a stress-inducing process. But through the power of advertising, Zillow makes it look and feel like a really cool arthouse project that’ll change your life for the better.Created by Johannes Leonardo and directed by Leigh Powis with photography by Ariel Fisher, Someday Starts Today beams with optimism and a stripped-down beauty. A multiethnic, intergenerational cast shares the pride of achieving the dream of finding a home, despite initial fears. At first listen, the process sounds like finding a life partner for many of the participants (all of whom are non-actors), because in some ways, it feels the same. As their stories unfold amid shots of individuals making home improvements and creating decorative items to personalize their spaces, the spot feels joyful, real and intimate. Backed by a vibrant score, the campaign leaves the audience rooting for everyone and even ready to take action and chase their own unfulfilled dreams.Even if those dreams don’t include finding a new home … yet.
