Tuesday, June 16th, 2026 – 2:00 pm
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In the wise words of Spider-Man, with great power comes great responsibility.
Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the technology they’re using – from B2B software to ecommerce sites – and it’s up to the tech companies to live up to these rising expectations.
Knotch’s most recent solution is called ACE. Announced on Tuesday, ACE is an AI layer that sits on a brand’s existing tech stack to provide a more personalized experience for its customers by prompting natural language conversations and analyzing historical data, as well as brand guidelines and regulations.
