One week into the first-ever 48-team World Cup, Argentina sits atop the power rankings as defending champions while crypto firms race to capitalize on what may be the largest intersection of sports and blockchain technology to date.
All 48 teams have now completed their opening group stage matches. Prediction markets tied to the tournament have already processed over $2 billion in volume.
Crypto’s biggest stage yet
On June 9, FIFA announced Kraken as its Official Crypto Exchange Supporter, making it the first official crypto exchange partnership in World Cup history.
Kraken’s activation kicked off with a countdown concert on June 10, launching a suite of fan-focused crypto products designed to ride the wave of tournament hype.
