Betches, the entertainment company targeting female millennial and Gen Z audiences, is gearing up to release its first-ever original scripted comedy series as part of its expanded video content slate.
“Sisters,” which will be released this summer, is based on Betches’ viral sketch series of the same name. Episodes will run 10-15 minutes with three episodes dropping to start (and more to come later). It’s a new format for Betches, which has until now specialized in short-form video segments.
Based in New York, Betches says it generates more than 540 million monthly views across all channels, reaching nearly half of all women across the U.S. This year, Betches is celebrating its 15th birthday — marking a milestone for what co-founder and CEO Aleen Dreksler calls the “unapologetic” voice for women who “grew up on the internet.”
“When my co-founders and I started Betches 15 years ago, we simply craved a place where young women could laugh, figure themselves out and find real community,” Dreksler said. “Today, we connect with nearly half the women in the U.S., evolving from a digital women’s media brand into a global cinematic universe with deep comedic roots. I’m so proud of our expanded slate, our brilliant and hilarious creators, and I look forward to continuing to lead the charge in social-first entertainment.”
