Spotify’s move to cater to music’s superfans is now going live. On Thursday, the streaming giant announced the launch of “Reserved by Spotify,” a new system that will identify eligible top fans of an artist, then hold two tour tickets for them before the general ticket sale opens.
The feature will first be available starting today in the U.S. for Premium subscribers (ages 18+). Timed alongside his tour news, Role Model will be the first artist partner to take advantage of the ticket-holding system, and fans will begin to receive notifications about their secured tour tickets starting on June 23, before the general public sale. Spotify said it won’t collect any fees on the transactions.
The feature is only available for artists playing at the Live Nation venues for now, and ticket sales are through Ticketmaster. The streamer said it aims to add more partners over time to include smaller venues as well as international users.
Image Credits:Spotify
The Reserved system is designed to reward music fans at a time when tickets for new concerts are immediately captured by scalpers using automated tools, which are then resold at a higher price as the event sells out.
