If you’ve been lamenting the once simple, now increasingly impossible ordeal of trying to buy concert tickets to see your favorite artists live, Spotify has some good news for you. On Thursday, the music streaming giant launched “Reserved by Spotify,” a new system where the platform will reserve two tickets for each “superfan” of select artists before general tour ticket sales go live. All Spotify users who pay for the Premium tier and are over the age of 18 are eligible to be selected into the superfan category by Spotify. To prevent people from gaming the algorithm, the company is choosing not to share the details of just how that selection works, except that streams and shares definitely factor into it. “But what we can say is that Reserved is designed to reward active fan engagement,” Spotify shared in a press release. The mysterious selection criteria undoubtedly sounds like a good way to increase engagement with the app, as real superfans will likely hit all the possible buttons to make sure they get selected into the pre-sale ticket pool.
Eligible superfans will receive notifications when they have ticket offers for upcoming concerts, with those offers also appearing across the app, including on Search and artists’ profile pages. Once you get an offer, you can click it to see which tour dates it is available and when your reserved ticket sales window will begin. Once the window opens, you will most likely have around a day to claim your ticket.
