Spotify's new 'Reserved' feature offers dedicated fans early access to concert tickets, aiming to combat ticket resellers and enhance the fan experience.
Spotify is introducing a new feature called “Reserved”, designed to give some of an artist’s biggest fans early access to concert tickets before they go on sale to the general public.
The streaming platform announced that eligible Spotify Premium subscribers in the United States will soon have the chance to purchase tickets that have been specifically set aside for them based on their activity on the app.
This will be the first rollout, with more countries added at a later stage.
The move comes after fans complained about the increasingly frustrating experience of buying concert tickets, with popular shows often selling out within minutes or tickets ending up in the hands of resellers.
