These days, scoring concert tickets can feel like entering a digital Hunger Games. Fans log on the second tickets go on sale, only to watch seats disappear instantly — many of them seemingly snapped up by scalpers and resellers before actual fans ever get a chance.Now, Spotify wants to change that by rewarding the people who stream the most.
Today, May 21, the streaming platform announced Reserved by Spotify, a new ticketing initiative aimed at helping dedicated fans access concert tickets before they go on sale to the general public. The program is launching for Premium subscribers in the U.S. who are 18 or older.
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The idea is simple: Instead of forcing fans to battle through chaotic on-sale queues or complete elaborate fan-verification games, Spotify will identify an artist's most dedicated listeners through streaming activity and reserve tickets specifically for them. Eligible fans will receive a purchase window before the public on-sale begins, with up to two tickets held in their name.Importantly, Spotify says the reserved tickets will not include additional Spotify service fees.
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