Strive Inc. wants to funnel $200 billion into Bitcoin through the plumbing of traditional credit markets.
Jeff Walton, Strive’s Chief Risk Officer, laid out the ambition plainly: bring $200 billion in new capital into the Bitcoin ecosystem through credit instruments, with the explicit goal of pushing the Bitcoin price higher.
The Bitcoin treasury playbook, supercharged
Strive, which trades on NASDAQ under the ticker ASST, currently holds approximately 19,105 BTC. That stash is worth roughly $1.2 billion at current prices, placing the firm among the top public corporate holders of Bitcoin globally.
In mid-June 2026, Strive purchased 2,500 BTC for approximately $185 million. It followed that up with another acquisition of 73 BTC for about $4.7 million just days later.
