Strive Inc. just scooped up 759 Bitcoin for roughly $50 million, paying an average of $65,850 per coin. That’s a meaningful discount compared to the company’s last major buy, and it signals that the Vivek Ramaswamy-founded firm isn’t slowing down its Bitcoin treasury ambitions anytime soon.

The purchase, disclosed in an 8-K filing dated June 22, 2026, brings Strive’s total Bitcoin holdings to approximately 19,000 BTC, valued at more than $1.2 billion. That puts the NASDAQ-listed company (ticker: ASST) firmly in the upper echelon of corporate Bitcoin holders globally.

A better price than last time

In May 2026, Strive acquired over 2,500 BTC at an average price of $74,092 per coin, spending $185.2 million. This time around, the company got its Bitcoin at $65,850 each, roughly 11% cheaper per coin.

The 759 BTC were acquired between June 15 and June 21, 2026, according to the filing.