It’s not unusual for both hardware and software companies to make claims about faster performance for new models and new software releases. I generally roll my eyes a little at these since they often refer to tiny improvements that would hardly be noticed in real life usage.
Apple has claimed more than 40 speed improvements in iOS 27, and I have to say that I did do a little eye rolling …
My general view has been that the only time speed improvements matter is when they make a really noticeable difference to tasks where we find ourselves waiting for them to complete in order to carry on our next step. For example, AirDropping a lot of photos or videos from iPhone to Mac. The claimed speed improvement here is both real and meaningful.
But I was rather less impressed with claims like iOS apps opening up to 30% faster. First, I can’t remember the last time I was waiting for an iPhone app to open. Second, 30% seems pretty irrelevant when something typically takes no measurable time. Third, there’s that “up to” phrase.
However, nearly two weeks after first seeing iOS 27, I’m reaching the conclusion that while many less significant speed improvements won’t matter individually, they may very well add up to a collective experience of a snappier device.
