Shinsegae Department Store's billboard promoting its public viewing events for the Korean national football team's upcoming World Cup match against Mexico / Courtesy of Shinsegae A historic retail district in the heart of the capital is preparing to transform into a massive outdoor stadium this month, as one of Korea's premier luxury department stores pivots from high fashion to international sports.
Shinsegae Department Store will host large-scale public viewing events for the Korean national football team's upcoming World Cup matches at Shinsegae Square, a giant digital media facade attached to its flagship store in central Seoul.
The company said it will broadcast Korea's matches against Mexico on June 19 and South Africa on June 25 live on the venue's massive outdoor screen.
Visitors will be able to watch the games from designated cheering areas and participate in a range of fan events.
Shinsegae Square is a 1,300-square-meter media facade installed on the exterior of Shinsegae Department Store's main branch in Myeong-dong, one of Seoul's most popular shopping and tourism districts.
