Industrial tourism, which allows visitors to explore working production facilities and learn how goods are made, is gaining attention in Cyprus as a way to expand tourism offerings beyond traditional attractions. Experiences can range from tours of wineries and food producers to visits to agricultural operations and manufacturing sites.

The potential of this form of tourism was discussed at an international conference in Nicosia organised by the Cyprus Tourism Development and Promotion Company, bringing together tourism professionals, researchers and representatives from across Europe.

The event, “Industrial Tourism Conference – Enhancing Visitor Experiences and Promoting Local Businesses,” was held at CYENS on June 11 as part of the European IndusTour program under Interreg Europe. Delegates from Cyprus, France, the Czech Republic, Poland, Serbia and Denmark attended.

Discussions focused on how businesses can give tourists a chance to see production processes first-hand while creating new attractions and revenue opportunities.

Participants examined the role industrial tourism can play in supporting local businesses, strengthening regional economies and enriching visitor experiences.