Published on
08/06/2026 - 15:00 GMT+2
What can be done to prevent tourist overcrowding in Europe? Industrial tourism could be the answer. Six regions in six European countries have launched IndusTour, a project promoting a more mature tourism, linked to the local community, to their history in industrial areas.
At the end of April, some thirty representatives involved in this Interreg project – an EU funded scheme - met in Czechia Lucie Ševčíková, from the tourism department of Czechia’s Moravian-Silesian region, says the practice of visiting business and industrial sites could be an alternative tourist attraction to help reduce tourist overcrowding in cities such as Prague, Venice or Barcelona, to name but three.
The Czech region of Moravia-Silesia, an industrial pillar of the 19th century, is a pioneer in industrial tourism. Hyundai’s European production site is located in Nošovice. This is one of the South Korean carmaker's fourteen production plants worldwide. The Czech plant has more than half a thousand robots, employs 2900 people and is involved in various industrial tourism experiences such as Technotrail and IndusTour. In this company, which occupies more than 200 hectares, 1500 cars are produced every day, under the watchful eye of visitors. They offer free guided tours lasting between an hour and an hour and a half, three days a week, in English, German, French, Polish and Spanish. According to Barbora Hermanová, Public Relations Manager for Hyundai Motor Manufacturing in Czechia, it is usually groups of thirty-five people that tour the facility in a small electric train with a guide. Visits are free of charge.
