The World Cup has always created unlikely heroes. In 2026, it is also turning them into social media sensations.The latest example is Cape Verde goalkeeper Josimar José Évora Dias, better known as Vozinha, who entered Monday's match against Spain with roughly 50,000 Instagram followers and a 19-year career largely unknown to casual soccer fans. But after helping Cape Verde hold one of the tournament favorites to a 0-0 draw in the country’s first-ever World Cup match, his following has surged to 12 million. His performance in the game gave the internet plenty to work with. The 40-year-old goalkeeper made seven saves against Spain, which took 27 shots but failed to score. Vozinha was named Man of the Match — and a digital darling.
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Much of his early attention came from Brazilian streamer Casimiro “Cazé” Miguel and his platform CazéTV, a digital sports broadcaster that has the rights to all 104 World Cup games in Brazil. The channel, which has more than 31 million YouTube subscribers, is known for a more stream-like broadcast style built around fan participation.During the match, Cazé noticed Vozinha's relatively small Instagram following and asked viewers to follow him. Vozinha went from about 50,000 followers before the match to more than 1 million shortly after the final whistle, and nearly 10 million less than 24 hours later — surpassing the likes of NBA superstar Victor Wembanyama and Super Bowl champion Patrick Mahomes.
