Companies · Aviation

—The move. Air Europa, Spain’s third-largest airline, is speeding up its expansion in Argentina.

—Packed planes. The carrier says its Buenos Aires to Madrid route is running above 90% full.

—New cities. It is studying links to three more Argentine destinations: the wine hub of Mendoza, the river city of Rosario and the Iguazú falls.

—The product. The push comes with a new service brand, “Air Europa ON,” aimed at lifting the passenger experience.