Hollywood Marketing Veteran Gerry Rich to Release Candid Industry Memoir, Chasing Hollywood, with HarperCollins Leadership on October 13, 2026
Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through offers an insider’s perspective on the creativity, grit, and strategies that helped shape some of film history’s most unforgettable moments.
HarperCollins Leadership will release Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through by Gerry Rich on October 13, 2026. Blending memoir, film history, and practical marketing insight, the book examines how some of the most memorable movies of the last two generations captured public attention and shaped culture, while offering lessons for anyone trying to stand out in a crowded marketplace.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617516126/en/ Courtesy of HarperCollins Leadership, an imprint of HarperCollins Focus.
In Chasing Hollywood, Rich draws on his career as a marketing leader to reveal the work, creativity, and conviction behind the creation and promotion of films that became lasting cultural touchstones, including Iron Man, which launched the Marvel Cinematic Universe and became the highest-grossing film franchise of all time. More than a business book, it is a personal account of what it takes to champion bold ideas, navigate resistance, and help original projects find their audience.
