Adam Keen has a new agenda.
The veteran publicity executive, who has held senior roles at a number of Hollywood studios including Amazon MGM Studios, Amazon MGM Studios, Warner Bros. Pictures, MGM/United Artists, has launched Agenda Collective, a full-service and bicoastal PR firm with offices in Los Angeles and New York and a staff roster comprised of fellow PR vets as newly-installed vice presidents, Emily Teichner, Natalie Petozzi and Kevin McAlpine.
Together, they are shepherding a client roster of studios, filmmakers, showrunners, writers, producers, authors, sales companies and production entities on publicity campaigns and representation across film, TV, digital and awards. The seed of Agenda formed last year after Keen exited his post as co-head of global film PR at Amazon MGM Studios in September 2025, and he slowly built out his team and roster.
Agenda has recently worked with clients like A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, UltraBoom Media, Wavelength, STX Entertainment and WME with contributions on recent campaigns for Backrooms, Hokum, Obsession, 56 Days, Jury Duty Presents: Company Retreat, Over Your Dead Body, Ready or Not 2: Here I Come, The Reunion: Laguna Beach and John Candy: I Like Me.
