Rivian CEO RJ Scaringe says the money automakers charge for self-driving software won’t last, comparing autonomy to airbags: a paid option today, baked into the price of every car tomorrow.
The comments, made in a new interview with WIRED, amount to a quiet warning shot at Tesla, which just moved its “Full Self-Driving” package to a subscription-only model at $99 per month.
A $2,500 feature that BYD gives away free
Rivian currently sells its Autonomy+ package for a one-time $2,500 or $49.99 per month. Tesla, by comparison, charged $8,000 for FSD before killing the one-time purchase option in February and going subscription-only at $99 per month.
In China, BYD bundles its “God’s Eye” driver-assistance suite into its cars at no extra cost.
