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Electric vehicle maker Rivian Automotive
has developed a custom chip, car computer and new artificial intelligence models that will enable it to bring self-driving features to its forthcoming vehicles, the company revealed at its first “Autonomy and AI Day” on Thursday in Palo Alto, California.
Rivian also said it plans to roll out an Autonomy+ subscription with “continuously expanding capabilities” to customers in early 2026, to be powered by its Rivian Autonomy Processors and autonomy computers.
The Autonomy+ offering will be priced at $2,500 as a one-time upfront purchase or is available for $49.99 per month to start. By comparison, competitor Tesla
