The CEO of Limitless, one of the fastest-growing prediction market platforms in crypto, thinks the sector’s future looks less like Google Search and more like the perpetual futures market. Fragmented, competitive, and enormous.
CJ Hetherington told Bernstein analysts that no single prediction market platform will likely capture more than 50% market share. In his view, the sector will mirror the dynamics of perp trading, where multiple exchanges coexist and compete rather than one player swallowing the rest.
The numbers behind the thesis
Limitless, which runs on Coinbase’s Base blockchain, crossed $1 billion in monthly notional volume in early 2026. That’s a sharp acceleration from roughly $360 million in Q1 2026, suggesting the platform’s growth curve is steepening, not flattening.
Bernstein’s projections for the broader prediction market sector are even more striking. The firm forecasts that total trading volumes across prediction platforms will hit $240 billion in 2026, representing a 370% year-over-year jump. Looking further out, Bernstein sees a path toward $1 trillion by 2030.
