Children's entertainment characters Baby Shark at Seoul City Hall in Seoul. Photo by YONHAP /EPA
June 16 (Asia Today) -- Bebefinn, a fast-growing children's franchise from South Korea's The Pinkfong Company, is gaining global popularity and raising expectations that it could become the company's next major source of revenue after Baby Shark.
The franchise initially built its audience through YouTube and streaming platforms. The company is now seeking to expand it into mobile applications, feature films, live entertainment and licensed products.
Bebefinn was launched in 2022 using the content production expertise and international distribution network The Pinkfong Company developed through Pinkfong and Baby Shark.
The three-dimensional animated series follows a family of five: 20-month-old Finn, his 3-year-old brother Brody, his 4-year-old sister Bora and their parents. Unlike Pinkfong and Baby Shark, which primarily feature animal characters, Bebefinn centers on a human family and targets children ages 1 to 5 as well as their parents.
