Social networks, online video outweigh traditional media
News consumers around the world are now turning more to social media and video platforms than traditional outlets for information, a respected report said yesterday, warning that old-style business models are under threat.
The year 2026 marks “a significant milestone: For the first time, social media and video network consumption is now ahead of other news sources as the most widely used source of news globally,” at 54 percent, wrote Jim Egan, lead author of the report from the Reuters Institute for the Study of Journalism.
The annual report from the institute, attached to the University of Oxford, is a closely-watched tracker of trends reshaping the news media.
Researchers based their findings on online surveys of almost 100,000 people in 48 countries, run early this year by pollsters YouGov.
