When Elon Musk bought Twitter back in 2022, rebranded it to X, fired most of the staff, and significantly loosened moderation (leading to a reported increase in hate speech on the platform), it opened the door for new Twitter-like services, and Meta was one of the first to take it seriously with Threads. The gamble appears to have paid off. On Tuesday, Meta announced that Threads now has 500 million monthly active users.
For context, X doesn't officially report the number of monthly active users it has, but estimates put it at around 560 million.
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According to the company, one of the biggest growth drivers on Threads were Communities, which are groups of people engaging in conversations around certain topics. To celebrate the occasion, Meta said it's "graduating" Communities out of beta and launching several new features.
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