Meta’s Threads has crossed 500 million monthly users, the company said on Tuesday, almost exactly three years after it launched to chase Elon Musk’s X.
That is 100 million more than last August, and it puts Mark Zuckerberg halfway to the 1 billion-user goal he set on day one.
Alongside the milestone, Threads is shipping a feature its rival does not have. ‘Your Algo’ lets you privately tell the app to show you more or less of a topic, for one, three or seven days.
It builds on February’s ‘Dear Algo’, which did the same thing but only through a public post. Your Algo keeps the request to yourself, and is rolling out first in the US, Canada, the UK, Australia and New Zealand, in keeping with Threads’ staggered regional approach, which saw it reach the EU months after its US debut.
Leaning into communities and live chat
