Police have launched another major counterfeit goods operation in Bellville.

Police have launched another major counterfeit goods operation in Bellville, with more than 40 shops being targeted just days after authorities seized fake branded merchandise worth nearly R100 million in the area.

The South African Police Service's National Counterfeit and Illicit Goods Unit and the Western Cape Counterfeit and Illicit Goods Unit began executing search-and-seizure warrants at a shopping complex in Bellville on Tuesday.

The operation follows a large-scale enforcement raid conducted at the same complex a week ago. During that operation, police confiscated counterfeit goods valued at more than R90 million.

Today's action marks a continued crackdown on the illicit trade industry in the Bellville.