FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.
The European mind cannot comprehend US ad breaks
By
Pete Syme
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The breaks have resulted in some broadcasters airing advertisements in the middle of games, which is not standard practice for…
FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling foul.
Critics say the breaks kill the flow of the game, while others see their introduction as a cynical ploy to introduce more…
Criticism surrounding the breaks has been aimed at the commercial benefits for the three-minute pauses in action.
FIFA claims the 3-minute pauses were introduced for player safety — but they're worth a lot of money.
Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its…
Hydration break boos: How FIFA united players, fans, coaches at World Cup
