Brazil · Corporates

Key Facts

—The cut. Eli Lilly trimmed the price of its weight-loss drug Mounjaro in Brazil by as much as 36 percent through a loyalty program.

—The numbers. A starter pack fell from about R$3,350 ($666) to R$2,250 ($447), with some combinations down by more than R$2,000.

—The trigger. The cut landed days before EMS, a Brazilian drugmaker, launched a cheaper local pen called Ozivy.