Brazil · Business
Key Facts
—The shift. At the chain Pague Menos, these medicines made up 9.1 percent of sales in early 2026, a share that grew 167 percent in a year.
—Industry-wide. The drugs now account for roughly 8 to 9 percent of revenue at Brazil’s biggest pharmacy groups.
—The market. Analysts size the category near 11 billion reais in 2025 and see it climbing fast as prices fall.










