Last year, a client came to Paradane with a WordPress/WooCommerce store that was buckling under growth. Page loads were hitting 6 seconds, the checkout flow broke under concurrent users during sales, and every plugin update felt like defusing a bomb. They needed something faster, more reliable, and flexible enough to support their expansion plans. Here's exactly how we migrated them to a custom Next.js storefront — and what we'd do differently next time.
The Starting Point
The existing stack:
WordPress 6.x with WooCommerce
47 active plugins (yes, we counted)
