Bangkok, 28 May 2026 — Thailand has a significant opportunity to strengthen its position in global markets by preparing for emerging sustainability requirements, according to Timo Menniken, Country Director of GIZ Thailand, at the Policy Recommendation Announcement and Handover Ceremony of the FIT for FAIR Project in Bangkok.Speaking at the event, Menniken emphasised that new European Union regulations on due diligence and sustainable supply chains should not be viewed solely as a compliance challenge. Instead, they represent an opportunity for Thailand to enhance competitiveness, improve transparency, and establish itself as a trusted partner in sustainable global trade.
“The direction is clear,” he said. “International markets increasingly expect products to come with credible information about where they originate, whether they are linked to deforestation, and whether human rights and labour standards are respected throughout the supply chain.”
The FIT for FAIR project has focused on helping Thailand strengthen policy readiness, traceability systems, and due diligence mechanisms in response to evolving sustainability expectations, particularly in sectors such as rubber, palm oil, and timber products that are closely connected to global and European supply chains.
