Image credit: Canva
(Image credit: Canva)
AMD has a new marketing campaign criticizing the MacBook NeoThe main thrust of the argument is that the Neo fails as a gaming laptopThat's a highly confusing angle to take, seeing as this isn't what MacBooks are about – and especially not the budget-friendly NeoAMD appears to be getting defensive about its Windows 11 laptops and the threat posed by Apple's MacBook Neo.Tom's Hardware noticed that AMD has a new marketing campaign that intends to take the Neo down a notch or two, promoting the benefits of Ryzen AI CPUs instead.AMD insists that: "The competition made compromises. You don't have to." It then adds that: "Everything MacBook Neo leaves out, built in with AMD Ryzen AI processors."The main thrust of the compromise messaging is that the MacBook Neo isn't up to scratch for gaming. AMD notes that 15 of the top 20 PC games don't run natively on a MacBook Neo, and that you need 'workarounds' (emulation) to play them. The games are picked by Team Red itself, although it's a fair enough selection of esports classics and more modern efforts such as Cyberpunk 2077, Battlefield 6, and Black Ops 7.It's not just about games, of course, but that's the lead item here. AMD also points out that Windows 11 laptops with its Ryzen AI CPUs can have touchscreens (which the MacBook Neo doesn't), and a better port selection than the MacBook Neo's two USB-C connectors.AMD then highlights benchmarks of the Ryzen 5 220 against Apple's A18 processor as seen in the Neo, where both laptops have 8GB of RAM, but the Ryzen is up to 57% faster for multitasking, and 38% faster for content creation as measured in Blender and Cinebench, among others.Analysis: confusion over compromises
