Fair attendees in front of an AI sign at the World Artificial Intelligence Conference in Shanghai on July 27, 2025. (Ying Tang/NurPhoto via Getty Images)
How we did this
This Pew Research Center analysis focuses on public opinion of artificial intelligence – including awareness of the technology and concern or excitement about its use – in 25 countries across the Asia-Pacific region, Europe, Latin America, the Middle East-North Africa region, North America and sub-Saharan Africa. The report also explores respondents’ trust in their own country, the European Union, the United States and China to regulate the use of AI.
For non-U.S. data, this analysis draws on nationally representative surveys of 28,333 adults conducted from Jan. 8 to April 26, 2025. All surveys were conducted over the phone with adults in Canada, France, Germany, Greece, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden and the United Kingdom. Surveys were conducted face-to-face in Argentina, Brazil, India, Indonesia, Israel, Kenya, Mexico, Nigeria, South Africa and Turkey. In Australia, we used a mixed-mode probability-based online panel.
In the U.S., we surveyed 3,605 adults from March 24 to 30, 2025, and 5,023 adults from June 9 to 15, 2025. Everyone who took part in these surveys is a member of the Center’s American Trends Panel (ATP), a group of people recruited through national, random sampling of residential addresses who have agreed to take surveys regularly. This kind of recruitment gives nearly all U.S. adults a chance of selection. Surveys were conducted either online or by telephone with a live interviewer. The surveys are weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology.
